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An Urban Institute report says first-time homebuyer mortgages have recovered to 2001 levels – excluding cash buyers, but including “boomerang” buyers – thousands of Housing Crisis foreclosure victims whose credit has cleared enough to re-enter the market.
While they may be a tad older, it’s clear the first-time buyer is reclaiming dominance.
Are you effectively marketing your business to this growing group?
Millennials who actually do plan to buy a home are not only tech-savvy, they’re tech-bred. They use mobile devices for everything – from planning vacations to researching stocks to checking the Twitter status of celebs.
It’s not a stretch to say this age group isn’t capable of conducting personal financial management without the aid of a digital device.
The trick as a real estate agent is to make your online presence as reliable and convenient a tool as some of their other favorites.
Analytics-based drip campaigns are great, but Millennials are much more likely than other home-shoppers to forward unsolicited email to the deleted file.
For online staying power, a real estate agent needs just a little more: An engaging, informative website can be one of the best ways to get a Millennial’s attention. Fill your blog, Facebook and Twitter pages with new developments and the many loan programs and down payment options.
Focus on your knowledge strengths to provide something that adds value to their already copious choices. A Millennial wants a real estate agent to help them with everything: From strategic advice to remodeling ideas. See if you can find the sweet spot between “convenient” and “annoying.”
Don’t’ be left out as first-time buyers regain traction in the home-buying market.
Millennials may have arrived at the housing party later than expected, but their sheer numbers will quickly have them making up for lost time.
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